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Mercedes-Benz “Concept EQ”

Mercedes-Benz “Concept EQ”

Mercedes-Benz “Concept EQ”

At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name Mercedes-Benz “Concept EQ” stands for  “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. “Concept EQ” offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wall boxes and charging services to home energy storage units.

The new brand is heralded by the close-to-production concept vehicle “Concept EQ”, which celebrated its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.

Mercedes-Benz “Concept EQ”

“Concept EQ is hot and cool, says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressive.” The monolithic basic form of “Concept EQ” unites the genes of an SUV with the dynamic character of a coupe and a dash of shooting brake at the rear end.

The innovative, digital user experience gives a peek into the future of user interaction at Mercedes-Benz. The interior of “Concept EQ” is characterised by dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes. Two of the three narrow spokes on the steering wheel are provided with touch controls, which indicate icons and symbols in the respective menus. The 24-inch (53 x 11 cm) TFT high-definition wide-screen display presents all the relevant information, such as speed, range, driving data or navigation and map details.

Mercedes-Benz “Concept EQ”

The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The interior of  “Concept EQ” is characterized by contemporary luxury, finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes-Benz. Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system.

“Concept EQ” comes with four individual seats. The reduced volume, impression of floating in space and avant-garde seat upholstery layout make for a visual lightness. The side bolsters are covered in light-white leather, while perforations with a pixel rain look reveal a view of particles in rose gold. Stitching with a PCB look on the deep-brown centre sections produces an exciting contrast.

Mercedes-Benz “Concept EQ”

Mercedes-Benz “Concept EQ” shows how electric cars can soon move into the fast lane: the concept vehicle with the appearance of a sporty SUV coupe gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance.

The innovative, digital user experience gives a peek into the future of user interaction at Mercedes-Benz. The interior of “Concept EQ” is characterised by dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes. Two of the three narrow spokes on the steering wheel are provided with touch controls, which indicate icons and symbols in the respective menus. The 24-inch (53 x 11 cm) TFT high-definition wide-screen display presents all the relevant information, such as speed, range, driving data or navigation and map details.

Mercedes-Benz “Concept EQ”

Safety with driver assistance systems

It goes without saying that “Concept EQ” also features the latest driver assistance systems from Mercedes-Benz. Using highly accurate maps from our partner HERE, the vehicle can automatically adjust the speed and driving dynamics to give the driver even greater comfort and relaxation. EQ thus takes a further step on the road to autonomous driving. There is a special focus on the intelligent combination of data from different sensors – one of the key requirements on the way to automated driving.

But the engineers have gone one step further: “Concept EQ” is equipped with Car-to X technology and can exchange information with the infrastructure and other vehicles. It is also helpful for the driver to be informed about nearby recharging opportunities. As soon as “Concept EQ” realises that the destination cannot be reached on the available battery charge, it advises the driver of appropriate options on the navigation map.

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